According to the Auto Channel, J.D Power and Associate's semi-annual evaluation determines the manufacturer's Web site usefulness during the shopping process of new car buyers.
"HUMMER continues to set the standard with a Web site that satisfies shoppers through fast performance and streamlined navigation. A focus on a user-friendly site that delivers robust information to shoppers both quickly and easily has put HUMMER's site in the top spot three times in the past four waves of MWES," says Steve Witten, the executive director of marketing/media research at J.D. Power and Associates.
"Traditional point-and-click Web site navigation is changing as a growing number of shoppers use search engines to link directly to automotive manufacturer model pages rather than the home pages. As a result, manufacturer vehicle model pages are beginning to contain more functionality than ever before. Lincoln's Web site, in particular, combines rich content on its model pages with fast, clear navigation," added Witten.
Final results of the Manufacturer Web Site Rankings (Based on a 1,000-point scale):
HUMMER 867
Lincoln 865
Kia 863
Honda 862
Mazda 862
Jeep 859
Acura 858
Lexus 856
Saab 854
Toyota 851
Ford 850
Mercury 849
Subaru 849
Suzuki 849
Cadillac 848
Dodge 848
Infiniti 846
Mitsubishi 846
Buick 845
Land Rover 845
Porsche 845
BMW 843
Industry Average 842
MINI 840
Hyundai 835
Saturn 835
Volvo 833
Chrysler 830
Jaguar 830
Mercedes-Benz 830
Chevrolet 828
Nissan 828
GMC 824
Pontiac 823
Volkswagen 820
Scion 803
Audi 784